Deb Deaver
CEO
25 years at Patients & Purpose
Passions:
family road trips, beach time, her book club, and wine (preferably experienced together)
Purpose:
to inspire our agency and partners to create solutions for clients that make patients’ lives better
“ No one knows patients better. That’s not just our north star; it’s the standard we set for ourselves every day, in everything we do. ”
“ No one knows patients better. That’s not just our north star; it’s the standard we set for ourselves every day, in everything we do. ”
Eliot Tyler
President
22 years at Patients & Purpose
Passions:
getting outdoors, learning musical instruments with no chance of mastery, overly competitive family game nights
Purpose:
solving complex marketing problems, helping clients navigate patient journeys, and adding value to customers and their brands
“ Patients aren’t just participating in their care. They are the navigators. To serve them best, it’s up to us to stay with them through the entire journey. ”
“ Patients aren’t just participating in their care. They are the navigators. To serve them best, it’s up to us to stay with them through the entire journey. ”
Dina Peck
Managing Partner,
Chief Creative Officer
25 years at Patients & Purpose
Passions:
6 am baking, pretending coffee is self-care, getting lost in the woods, and practicing NYC subway meditation
Purpose:
to create work that people can’t ignore and won't forget, and that ultimately changes their lives
“ Working with patients isn’t marketing—it’s meaningful. Nothing can match the authenticity that comes from co-creating directly with patients. ”
“ Working with patients isn’t marketing—it’s meaningful. Nothing can match the authenticity that comes from co-creating directly with patients. ”
Dana LaPiana
EVP, Managing Partner
15 years at Patients & Purpose
Passions:
glamour-girling, learning the art of teen language, traveling, and novice mahjong-playing
Purpose:
driving business and partnering with clients to achieve the best outcomes for brands and patients
“ We have a patient-first mentality. This helps us deliver results for clients that consistently surpass benchmarks. ”
“ We have a patient-first mentality. This helps us deliver results for clients that consistently surpass benchmarks. ”
John Deely
Director of Digital Experience,
Executive Vice President
22 years at Patients & Purpose
Passions:
deejaying as “Vinyl Richie,” perfecting homemade pizza, all things bacon
Purpose:
marrying design, tech, user needs, and business goals to craft simple, compelling digital experiences
“ Our approach to AI has always been very human-directed and hands-on. We have integrated different types of AI in almost everything we do. We are the boss of AI. ”
“ Our approach to AI has always been very human-directed and hands-on. We have integrated different types of AI in almost everything we do. We are the boss of AI. ”